Strategy Notebook

Marc (CRO) — Thematic Notes

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A thematic restructuring of Marc Zuluaga's notes from Cadence OneFive's Discord (#sales-general and #strategy-huddle), exported May 12, 2026. Source threads are reorganized per-entity (account, partner, program, geography, product topic, etc.) so context for any one workstream lives in one file.

Accounts & Partners

  • bright-power.md — Bright Power "Predict" rebrand; whether to compete or partner; data sharing question.
  • ephoca-innova.md — PTAC-replacement OEM; Brendan Casey/Paul Clark marathon meeting; transaction fee landed at 4%.
  • daisy-chain.md — Submetering / rate-arbitrage as wedge into deeper electrification work.
  • aeroseal.md — Duct-sealing vendor; transaction fee negotiation; Derick interview prep.
  • first-service-energy.md — FSE subscription + transaction fee deal; ~800 building portfolio.
  • related-companies.md — Renewal invoices for 36 condo + rental properties.
  • uplight.md — Adrian Franco contact; potential downstream DR/decarb partnership.
  • hpd.md — NYC HPD upsell: pushing past BYO-spec into transaction-fee bidding.

Programs & Geographies

  • boston.md — BERDO partnership work with City of Boston, IMT, BE+; Joe Chavez intro and "Boston Biting?" follow-up.
  • dc-expansion.md — Molly Gionta / DSEU intro for potential DC market entry.
  • coned-peak-cooling-rfi.md — Josh Eisenberg / Standard Potential / Urban American RFI response on peak summer cooling.
  • dps-coned-steam.md — DPS / ConEd steam-grid analysis MVP for Peggie ($50k).
  • utah-nyserda.md — NYSERDA / Cody / Bianca Howard collaboration; image data and market sizing.

GTM & Sales Motion

  • pipeline-and-gtm-coaching.md — TC's coaching memo, Emily Paine demo lessons, Akam top-10 prioritization, Aurora channel, Robin's J-51 segmentation.
  • funnel-test-mid-sized-managers.md — Habitat Mag teaser videos sent to 6 mid-sized manager portfolios (1,400 buildings / 22k units).
  • nyca-consultant-handoff.md — Open question on whether Marc should run consultant-style calls solo vs with NYCA case manager / consultant riding shotgun.

Product

Strategy & Internal

Operations

  • ar-aging-and-invoicing.md — Sara's weekly AR updates (Mar 9, Mar 16, Mar 23, Apr 28) plus the May 6-8 Willdan/Zapier invoice issue.