Strategy Notebook

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2026 Experiment: What will it take to connect with J-51 eligible bldgs?

Adaptation of steps outlined at July 2026 Offsite: Use channels rather than mass-mailings

  • Identify channel partners with trusted owner/manager relationships
  • Present to groups and offer free J-51 assessments
  • Deliver free J-51 assessments from Momentum
  • Create a soft commitment to say "if J-51 passes we'd like to work with you to QB a project like this"

Goal

By the time J-51 passes City Council, we should have a list of 25 building owner/managers that have expressed interest in seeing C15 retrofit service options to take advantage of J-51.

Proposed Steps

Task Lead Target Date
Refine data approach to identify priority groups of potential buildings: All J-51 eligible, All time-limited J-51 eligible (may lose eligibility soon), All expected 2030 fine Room heat pump candidates Robin August 20
Identify channel partners and reach out to schedule presentations Marc August 20
Present to channel groups and offer free assessment Jon and Marc August 20
Conduct 1 on 1 discussions about J-51 assessments and opportunitiest Marc September 9
Analyze initial results/respond Jon September 23
Revise target analysis if needed Robin October 15
Revise messages if needed Marc October 15
Second round channel partner outreach Jon October 31
Analyze results, decide next steps All November 15

Tension/Question

We want to move fast/ be ready to get in front of owners as soon as J-51 passes. At the same time we need to be cognizant of our reputation and making sure to deliver value in consultations. We can set expectations in communication about when our solution will be ready, but if we assemble a list and gauge interest this Fall we should be ready with a solution by early 2027 if not sooner.

What work needs to happen in parallel with this experiment so we are ready with a valuable MVP solution in early 2027?